Marketing your Norfolk hospitality business
£590 including VAT
New course starts throughout 2025
This 4 week course has been designed to allow you to create and execute a marketing strategy that helps you get more people into your pub, restaurant, or cafe, spending more money and coming back more regularly. The course takes place in person at various locations in Norfolk, with each session lasting two hours.
There’ll be a maximum of 10 people on each course so we can ensure that sessions can be interactive, giving you lots of time for questions with sessions tailored specifically for the Norfolk hospitality trade.
About the course
Designed for Norfolk hospitality businesses that do not have the budget for a dedicated full-time marketing employee (or agency) but know they need to develop their marketing skills to help their business to grow.
During this course you’ll learn the fundamentals of marketing and how to apply them to your hospitality business on a day-to-day basis to achieve results. The goal is to prepare you to put what you learn into practice in a time-effective way. This means marketing doesn’t need to become your full-time job and you can still spend your time running your business and doing what you know and love.
Session by session
1
Marketing basics
In this first session we look at the fundamentals of marketing for small businesses. We’ll work on building an understanding of how a marketing funnel operates and how hospitality businesses can use a variety of marketing tools to drive customers through the marketing process.
2
Audiences and messaging
This session focuses on understanding your audience. We’ll look at different tools and methods such as creating audience personas that will help you get to know your audience better. We explain how a deeper understanding of your audience can help you reach new customers and improve your relationships with existing ones.
We’ll also look at the specifics of the audience in Norfolk and discuss what this means for hospitality businesses operating in the area.
Once you’ve developed your own tailored audience personas, we’ll then help you craft messaging which speaks exactly to that person and helps move them through the decision making journey to booking.
3
Your marketing channels
This week we focus on marketing channels and how they can help you reach your audience. We’ll discuss ‘owned’ media channels such as your website and social media, ‘earned’ channels such as PR and customer reviews, and ‘paid’ channels such as advertising. We’ll discuss the strengths and limitations of each channel and where they sit in the marketing funnel that we cover in week one.
We’ll cover evaluation and using data to help understand how effective your current marketing is. We’ll look at strengthening areas where your business is already performing well, improving areas of weakness, and when to introduce new channels you may not be using yet.
We’ll also discuss how marketing can be used to strengthen other areas of your business.
4
Writing your marketing plan
Building on sessions one to three, now is the time to write your draft marketing plan. We’ll look at the audience you are targeting and how you can use different marketing channels to reach them at different parts of the marketing funnel. This will range from raising awareness of your business, to nurturing people who may have considered you but haven't purchased yet, to turning your existing customers into advocates for your business through word of mouth and online reviews
Find out more
Various courses start throughout 2025. To register your interest, enter your details here. We'll get back to you as soon as possible. If you haven't heard from us, please check your spam filter.
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