Small business marketing for North Norfolk: Strategy and Fundamentals
£590 including VAT
New course starts 29th April 2025
The course runs over four weeks, with all sessions face-to-face. There will be one session per week and each session running for two hours so you’re not taking too much time away from your business, or being overloaded.
There’ll be a maximum of 10 people on each course so we can ensure that sessions can be interactive, give you lots of time for questions and really tailored to individual business.
Our marketing training is designed to give you the skills you need to make your business grow. All while equipping you for any unknowns that the future might hold.
About the course
We’ve built this training for real people so we’ll be demystifying all the jargon and when it comes to questions, there absolutely are no stupid ones.
It doesn’t matter what your business does, if you’re a sole trader, or a 20 person ltd company business that’s only done bits of marketing before, there’ll be big lightbulb moments in here for everyone.
Nobody could say the last few years running a business in Norfolk have been easy.
Our hope is that this marketing training gives you a light at the end of that tunnel and changes the future of your business for the better and helps you achieve your dream.
Session by session
1
Marketing basics
In this first session we look at the fundamentals of marketing for small businesses. We’ll work on building an understanding of how a marketing funnel operates and how businesses can use a variety of marketing tools to drive customers through the marketing process.
2
Audiences and messaging
This session focuses on understanding your audience. We’ll look at different tools and methods such as creating audience personas that will help you get to know your audience better. We explain how a deeper understanding of your audience can help you reach new customers and improve your relationships with existing ones.
We’ll also look at the specifics of the audience in Norfolk and discuss what this means for small businesses operating in the area.
Once you’ve developed your own tailored audience personas, we’ll then help you craft messaging which speaks exactly to that person and helps move them through the decision making journey to booking
3
Your marketing channels
This week we focus on marketing channels and how they can help you reach your audience. We’ll discuss ‘owned’ media channels such as your website and social media, ‘earned’ channels such as PR and customer reviews, and ‘paid’ channels such as advertising. We’ll discuss the strengths and limitations of each channel and where they sit in the marketing funnel that we cover in week one.
We’ll cover evaluation and using data to help understand how effective your current marketing is. We’ll look at strengthening areas where your business is already performing well, improving areas of weakness, and when to introduce new channels you may not be using yet.
We’ll also discuss how marketing can be used to strengthen other areas of your business.
4
Writing your marketing plan
Building on sessions one to three, now is the time to write your draft marketing plan. We’ll look at the audience you are targeting and how you can use different marketing channels to reach them at different parts of the marketing funnel. This will range from raising awareness of your business, to nurturing people who may have considered you but haven't purchased yet, to turning your existing customers into advocates for your business through word of mouth and online reviews
Find out more
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