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Gabriella Walker

Gabriella Walker

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Join date: Dec 10, 2025

Posts (7)

Aug 2, 2026 ∙ 15 min
The Most Strategic Thing We Do In Our Business Isn't Marketing
Yesterday I spent the day at Norwich Yoga Festival and I came home feeling so full of joy. Last year I was there too, but in a very different capacity. I was asked to be part of the Q&A panel, which was such an honour (and if I'm honest, slightly terrifying!). I present to groups of people every month, I've been on podcasts and I've stood in front of hundreds of people talking about marketing, but I'd never sat on a panel before. Then someone handed me a microphone... For about five seconds I...

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Jun 23, 2026 ∙ 5 min
The messy middle: Why most business owners get stuck (and why we love helping with it)
This weekend, while writing another blog, I found myself describing something as "the messy middle". It wasn't a phrase I'd sat down and deliberately created. In fact, I don't think I'd even used it before. But the more I thought about it afterwards, the more I realised it's probably the thing Matt and I spend most of our time helping people with. The messy middle is where most business owners live. It's the space between having an idea and having a plan. The space between knowing something...

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Jun 21, 2026 ∙ 7 min
Why Matt and I work so well together (when we probably shouldn't)
People often tell us they couldn't work with their husband, wife or partner. To be honest, most of the time I agree with them. Running a business together means spending a lot of time together. You have the work conversations, the business conversations, the ideas conversations and then somehow you're supposed to remember to have the normal life conversations too. There are definitely couples who would find that their idea of absolute hell. The funny thing is that when Matt and I first...

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